Pure Equity Release (Dec 2021)

Pure Lifetime Mortgage Review

Are You Considering Pure Equity Release? What are the Pros, Cons & Costs? Discover If Pure Lifetime Mortgage Schemes are for You.

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Pure Equity Release Review

I think you’ll agree with me when I say:

It’s REALLY hard to choose the best equity release provider with all the choices available.

Or is it?

Is Pure equity release the best?

The providers that we review, including Pure are the leading lifetime & equity release companies in the market who can help you release cash tied up in your house.
We’re here to help you:
Let’s find out NOW!

As experts in the equity release field (we’ve reviewed more than 250 schemes!), we’ve combed the market, researched all equity release service providers and narrowed it down to who’s on top.

Is Pure the ideal equity release company to assist you and your family?

What Is Equity Release?

An equity release mortgage is, in a nutshell, a loan plus interest that is paid back to the lender when the homeowner passes away or goes into permanent care. The homeowner’s family usually pays back the cash released, and the interest incurred, from the sale of the home in question.

Learn More: What’s Equity Release?

How Does Equity Release Work

Equity release is available for individuals or couples over the age of 55, with the youngest homeowner’s age determining the amount of equity that can be released. It is important to note that some equity release schemes may require the homeowner to be 60 or older.

Learn More: How Does Equity Release Work?

What About the Pure Equity Release Calculator?

Before you consider using the Pure equity release calculator, please take note.

Our providers can almost always match & BEAT any existing equity release quote that you find through Pure. So first use this calculator below & see how much you can release.

How Much Can You Release?

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Equity Release Calculator

Value of Your Home?


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Pure Equity Release

It's VERY FAST and, takes just 8 seconds

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About the providers we compare

Helped more than 1 million people with equity release.

Organised over 1 in 3 plans approved by the Equity Release Council1.

Most popular reasons for releasing equity

Pure Retirement Reviews & Ratings

Who Are Pure?

Pure Retirement is a Leeds-based mortgage lender committed to excellent customer service and with a wealth of experience in the equity release market. It was founded on the belief that everyone should be able to enjoy their life in later years.

Pure Retirement brings financial problems into a sharper perspective and makes them more accessible. The firm recognises that deciding to release equity from your property is a big choice that requires a lot of time and consideration, and it believes it shouldn’t be a difficult or complex process.

The Financial Conduct Authority (FCA) regulates the company, and it adheres to the Equity Release Council’s (ERC) code of conduct. Pure aspires to be totally transparent and accountable to consumers as well as regulatory bodies and trade agencies. It doesn’t use jargon or difficult forms that may take hours to complete.

The financial firm’s ideals of Honesty, Simplicity, and Responsibility are embodied in the Pure Promise:

  • At all times, act in such a way that the client is treated fairly and reasonably.
  • Remain at the forefront of the equity release market.
  • Provide customers and equity release advisers with as much information as feasible in a clear and concise manner.
  • Always be open and honest, swiftly responding to any enquiries with the utmost integrity.
  • Provide the best possible customer service to clients and equity release advisers.
  • Ensure consumers are aware of the timeframes and prices associated with their equity release plan.
  • Behave in a professional, compassionate, and polite manner at all times, and behave without bias.
  • Ensure that each application is processed as promptly as possible.

FCA Address

2200 Century Way
Thorpe Park
West Yorkshire
LS15 8ZBL S 1 5 8 Z B

Trading Names

  • Pure Retirement Limited

FCA Permitted Services

  • Mortgages & Home Finance


  • Financial Conduct Authority
  • Financial Services Authority

Registration Numbers

  • FCA Ref Number: 582621
  • FCA Reg Number: 7240896
FCA Link: FCA Link

Pure Info

Got Questions About Pure & Lifetime Mortgages? Check These First


If you’re anything like us, you skipped to the end anyway.

So here’s the scoop – our intention is to help you by finding the best lifetime mortgage so that you can spend the money on something that you really want, rather than on a high tax bill.

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Interested in releasing money from your home while you're still living there?

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